the driving force behind a tribe's success

Culture is paramount: we live and act by our culture.

No matter how large we grow, we’ll always elevate the importance of culture to the highest level. We spend a large part of our lives with our colleagues and customers, and our time is precious. Culture is what binds us together, makes us strong, and creates an environment rich in purpose, achievement, creativity, mastery, and skill.

People are responsible adults at home. Why do we suddenly transform them into adolescents with no freedom when they reach the workplace?

Ricardo Semler, Semco

Where There is Fear You Do Not Get Honest Figures. Fear invites wrong figures. Bearers of bad news fare badly. To keep his job, anyone may present to his boss only good news.

W. Edwards Deming, Guru

Once employees feel challenged, invigorated and productive, their efforts will naturally translate into profit and growth for the organisation.

Ricardo Semler, Semco

Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.

W. Edwards Deming, Guru

It is you who must make the effort. Masters only point the way.


If you do not know how to ask the right questions, you discover nothing.

W. Edwards Deming, Guru

Choose a job you love, and you will never have to work a day in your life.